Many companies are taking a much more serious look at Search Engine Optimization as an effective growth technique for their websites. But after investing in an SEO exercise, how will you determine if your efforts paid off? Yes, you’ve done a good job of picking a few metrics that allows you to measure your success in driving traffic to the site organically but what you’re not measuring is what the traffic does.

[via brucelay] Time to kick off the Search Analytics track here at eMetrics. Brian Klais (Netconcepts) and Richard Zwicky (Enquisite) will be taking charge of this one with Mike Grehan and his famous stick moderating.

Essential KPIs for Search Engine Ranking Optimization:

1. Brand to Non-Brand Ratio

2. Unique Pages

3. Yielding Pages

4. Phrases per Page

5. Visitors per Page

6. Page Placement

7. Engine Yield Rate

8. Natural Search Sales

9. Brand Reach

Brian thinks it’s a strategy worth experimenting with. Vanessa Fox is in the audience and advises everyone to go read our interview with her from last week where she talks in depth about PageRank sculpting.

SEO expert colleague Nima Asar Haghighi (check out his blog) have been trying to determine what are the Key Performance Indicators for measuring Search Engine Optimization. Also, a top secret tip from Vanessa Fox that you should definitely have a peek at, a few new ones that you can choose to add to your SEO dashboard! Six Questions With Vanessa Fox.