The Website Optimizer Blog Team have also launched The Official Google Website Optimizer Blog to accompany the product.

Also announced by the Google Analytics Blog is that Urchin has graduated out of beta too. Urchin is similar to Google Analytics – it allows you to report on your website traffic – except it needs to be hosted on your own servers rather than Google’s.

Website Optimizer’s automated testing makes it easy to fix and deploy compelling landing pages. It also allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions rate. You choose what parts of a page you’d like to test — headline, image, promo text – and they’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. These concepts include diagnosing problematic pages and improving them so that spiders and robots can easily crawl the site that eventually get them on top in all major search engine ranking.