Two thirds of company marketers believe that investment in natural search (SEO) is “very good value for money”, making it the most cost-effective channel for generating B2C leads.

Source: Online Lead Generation (B2C) Report 2008

Google Trends announced a cool new feature for determining the relative search volume between keywords:

Suppose you own an ice cream shop and don’t know which flavors to serve, or suppose you’re responsible for stocking supermarkets across the country; Trends can help you explore the popularity and seasonality of your products. To conduct your own, more detailed analyses, you can now easily export Trends data to a .csv file.

How can you use this data to build your business? Read more here

Search Engine Optimizer Aaron Wall put up an extensive, multi-angled analysis of the worth of a top Google ranking.

Google Ranking and Pagerank are probably the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank, only one of hundreds of factors used by Google to determine best search results, helps to keep our search clean and efficient.

When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. What’s more, these alternative keywords are often less expensive to purchase or less competitive to target in the search engine ranking. Why is this? Because too many people take what keywords the various keyword tools give them to heart. There is a huge wealth of traffic to be gleaned by targeting variations of your top chosen keywords other than the crucial part which is misspellings, there are more areas to look at;

·         Acronyms - are words that are creating by using letters from a multiword phrase. For example, SEO is an acronym for Search Engine Optimization and PPC is an acronym for Pay Per Click. Abbreviations and slang would also fall into this category as well.

·         Hyphens - is it pay per click or pay-per-click? Again, this is a term where both variations seem to be accepted. Make sure that you are taking advantage of any hyphen versus no-hyphen in your own market.

·         Also those fun keywords that fall into multiple variations, such as BBQ, barbeque, barbecue, Bar-B-Q, Bar-b-que. Let’s hope you are using them in a PPC campaign rather than optimizing for all those variations for organic search results.

·         Synonyms - refer to two completely different keywords that either mean the same thing or are very closely related, such as soda versus pop versus soda pop. If you were a drink company, you would need to ensure you optimize for all three, since what people call it varies by region in the US not to mention worldwide.

·         Plurals - even though some might consider this the most obvious keyword variation to target. For example, you would want to use both mortgage and mortgages as well as both restaurant and restaurants. You would be missing out on a lot of traffic if you only target the singular or the plural and not the other.

Finding and researching keyword variations is something that many marketers still miss out on when selecting keywords for both organic and paid results. By utilizing the above tips for finding variations, you might discover an entire keyword set with high volume yet still low competition by your competitors for both organic search results and within the pay per click market as well.

You can read more about this topic here.

Aaron Wall on preemptive spam penalties and Google’s relationship with SEO companies.

“Google is determined to make any scalable link building process black hat. It won’t be long before all off topic link bait, including articles, is considered link spam.” Read more –>

Theres a lot of question comes on my mind; Are widgets spam? Why does Google comes down so much harder on individual SEO than Corporations? How far could Google go?

Trading freebies for links seems very fair to me. I don’t think we are violating Google on this kind of practice. I know now why some people prefers:

• outsource SEO kept confidential
• use companies to market widgets and applications

Google moves is really unpredictable nor unstoppable, they always refine algorithm to give so called “relevant search result” to the users. Are we really getting relevant results nowadays? Trying to banned websites as many as they can.

I want to share this one comment on Aaron’s post:

“Personally I think that Google is the organization that needs to be more transparent. If the rules as they defined them are not being applied universally than there are ethics issues at hand. Favoritism and discrimination are strong words but this smells bad to me. Are SEOs being descriminated against? Aaron described it as “arbitrary judgement” but I think there is more to it. If you put lipstick on a pig it is still a pig… right?

Unfortunately we all get a taste of that harsh reality at some point in our lives (not all people are treated equally….shocker). The reality is the corporations with the deepest pockets will play by different rules as they always have and always will. It is simple economics Google answers to the stockholders and the almighty dollar.  by ourmonmouth“

I totally agree with that comment. It is clear that Google is abusing power.

Search engine optimization is a compartment or division of Search Engine Marketing.

The difference between SEO and SEM has the diminutive to do with the overall mindset of the status quo. Mostly SEO embarks upon meta tags, titles, keyword density, natural listings, directories, and good html coding when SEM was into paid inclusion, paid placement, and a piece of SEO.

Search engine optimization dictates the majority rules of being the mainly prominent marketing technique right now, and company like Keyphrasesearchmarketing.com are developing similar approaches to guarantee that their sites are the ones conjecture the top results on the major search engine rankings like Google, Yahoo and etc.

SEM rapidly flattering the most popular and helpful to protect the mainly valuable contacts with clients from all over the world, after an excellent record from the SEO this is the most effective way to market your business online. On the other hand, since it is becoming such a large industry, there are numerous providers of search engine marketing services and various are superior and more trustworthy than others. Therefore, it is important to conduct an appropriate survey for the corporation that you come to your decision to use intended for online marketing campaign.

So, to increase your business specializing in social networks and search engine ranking and marketing, think first the other SEM options if you want to see if they might work for you. Nevertheless, if you work on SEO, the entire complex was into absolute worthy and wisely for your time.

Content is king. Copywriting is not for your reader, but also to the search engine ranking improvement. This includes using targeted keywords to improve search engine ranking and bring a huge amount of traffic to your site. It also helps the visitors to understand what your site offers, giving an impelling press release will surely make them to choose and trust your site’s services.

Copywriting is very important, thus you need to choose a professional writer to be included in your company. The ideal writer must know how to put together interesting and engaging content because they will stand as the representative of your site. Your site’s reputation will depends on the usage of their words. Single word might get you on top or in the other hand lose your visitors.

You can have a beautifully design website and can capture a visitor’s eye in a second. But are you sure that they will stay longer on your site without a good content?

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This piece made served as an article exclusive for http://www.keyphrasesearchmarketing.com/ - which offers a Search Engine Marketing Strategy by Key Phrase Search Marketing.

There are many SEO services firm out there that are knowledgeable and skilled in this kind of niche. These companies are highly professional in providing a wide array in Search Engine Optimization and Internet Marketing. SEO and SEM experts surrounded a huge amount of skills and services including; link building, on page optimization, PPC, monitoring site rank, submissions and maintenance.

Keyphrase Search Engine Marketing.com will create the current initiation in SEO and SEM. For clients who wish to have a good website promotions and to rank high in all major search engines and directories. They specialize in website analysis including keyword customization to define the best key phrases, creation of targeted and optimized meta tags, template page for search engines and search engine sitemap. To work is to create a quality corporate in search engine optimization not only to maximize online advertising but also considerable profit. They will assist your site to establish itself and help you to achieve high rankings in all major search engines. They’ll keep you informed and learned about all the process in optimizing your site all the time. They will render complete time and attention in helping small and starting businesses get the top leads.

In the end hiring an SEO Services company definitely help you. So, what are you waiting for? Choose an SEO Services provider that you can trust, now!