What are Rich Snippets?

Rich Snippets offer a way for Web sites with certain types of content to enhance their site’s search result listings in Google. All the Web site has to do is add some HTML code (in the form of microformats or RDFa) to structure that data in their pages so the search engines can recognize it. And even before Google started offering this six months ago, Yahoo! enabled microformats in SearchMonkey back in 2008.

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