Two thirds of company marketers believe that investment in natural search (SEO) is “very good value for money”, making it the most cost-effective channel for generating B2C leads.

Source: Online Lead Generation (B2C) Report 2008

Google Trends announced a cool new feature for determining the relative search volume between keywords:

Suppose you own an ice cream shop and don’t know which flavors to serve, or suppose you’re responsible for stocking supermarkets across the country; Trends can help you explore the popularity and seasonality of your products. To conduct your own, more detailed analyses, you can now easily export Trends data to a .csv file.

How can you use this data to build your business? Read more here