The Website Optimizer Blog Team have also launched The Official Google Website Optimizer Blog to accompany the product.

Also announced by the Google Analytics Blog is that Urchin has graduated out of beta too. Urchin is similar to Google Analytics – it allows you to report on your website traffic – except it needs to be hosted on your own servers rather than Google’s.

Website Optimizer’s automated testing makes it easy to fix and deploy compelling landing pages. It also allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions rate. You choose what parts of a page you’d like to test — headline, image, promo text – and they’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. These concepts include diagnosing problematic pages and improving them so that spiders and robots can easily crawl the site that eventually get them on top in all major search engine ranking.

[via a welsh view] Ecocho: A new search engine trying to make a difference for climate change. For every 1000 searches users make on Ecocho we’ll counter balances or ‘offset’ up to a ton of greenhouse gases. They do this by sponsoring two trees via advertising on the site.

It uses Yahoo and Google results and for every 1,000 searches made on the site they will donate 2 trees. So far they’ve planted 3,241 trees and offset 1.6KG of CO2.

Search now and grow trees!

If you’ve stumbled upon SEO logic you can see their Search Engine Optimization 101, they listed the complete guide to search engine optimization that really gives you all the information. They also put a quiz for the readers to take if they want to see if they’re already an expert. I personally took that quiz, and yes I got a high result. But the thing is, well I’m not implying to chastise all the quizzes, because well I am also a fan of it and I believe it to be a marvel of form and function, and truly worthy. It’s just a matter of an honest question if it’s really helping my site get into the top? If yes is the answer, another questions will follow. Is there any specific months? Is the real results achieve in real time? Yes, other SEO companies claim that improvements in search results require at least 3-6 months. But are you sure that these site can make a commitment to really get your site top on all search engine ranking?

Many companies will come up a unique services in the future, it probably works and/or probably not. Yet, people should be smart enough to know better, never mind the fact on how it’s fast and easy but primary think of the idea to invest in a service that you can have the benefits in the long run.

If you want to get what you really want you should know where to seek help, Keyphrasesearchmarketing.com is a SEM or Search Engine Marketing company that monitors search engine ranking in order to understand the SERPs (Search Engine Result Pages) as well as current Search marketing techniques. If you want to be updated in search engine ranking, this is the place where you can trust!

Aaron Wall on preemptive spam penalties and Google’s relationship with SEO companies.

“Google is determined to make any scalable link building process black hat. It won’t be long before all off topic link bait, including articles, is considered link spam.” Read more –>

Theres a lot of question comes on my mind; Are widgets spam? Why does Google comes down so much harder on individual SEO than Corporations? How far could Google go?

Trading freebies for links seems very fair to me. I don’t think we are violating Google on this kind of practice. I know now why some people prefers:

• outsource SEO kept confidential
• use companies to market widgets and applications

Google moves is really unpredictable nor unstoppable, they always refine algorithm to give so called “relevant search result” to the users. Are we really getting relevant results nowadays? Trying to banned websites as many as they can.

I want to share this one comment on Aaron’s post:

“Personally I think that Google is the organization that needs to be more transparent. If the rules as they defined them are not being applied universally than there are ethics issues at hand. Favoritism and discrimination are strong words but this smells bad to me. Are SEOs being descriminated against? Aaron described it as “arbitrary judgement” but I think there is more to it. If you put lipstick on a pig it is still a pig… right?

Unfortunately we all get a taste of that harsh reality at some point in our lives (not all people are treated equally….shocker). The reality is the corporations with the deepest pockets will play by different rules as they always have and always will. It is simple economics Google answers to the stockholders and the almighty dollar.  by ourmonmouth“

I totally agree with that comment. It is clear that Google is abusing power.

With competition rising in the web analytical space (Compete.com, quantcast) Alexa tries to stay relevant. It’s known that Alexa’s previous algorithm was flawed and could be gamed by downloading the toolbar on several computers and visiting your site frequently.

The Alexa Ranking system has been changed

Preliminary reports say this new method is not that much better.
Is The New Alexa More Accurate? Initial Answer: No.

The fact is Alexa is still the most referenced traffic source around and any enhancement of  the ranking method is only a good thing. At least they know they need to change to stay relevant!

Search engine optimization is a compartment or division of Search Engine Marketing.

The difference between SEO and SEM has the diminutive to do with the overall mindset of the status quo. Mostly SEO embarks upon meta tags, titles, keyword density, natural listings, directories, and good html coding when SEM was into paid inclusion, paid placement, and a piece of SEO.

Search engine optimization dictates the majority rules of being the mainly prominent marketing technique right now, and company like Keyphrasesearchmarketing.com are developing similar approaches to guarantee that their sites are the ones conjecture the top results on the major search engine rankings like Google, Yahoo and etc.

SEM rapidly flattering the most popular and helpful to protect the mainly valuable contacts with clients from all over the world, after an excellent record from the SEO this is the most effective way to market your business online. On the other hand, since it is becoming such a large industry, there are numerous providers of search engine marketing services and various are superior and more trustworthy than others. Therefore, it is important to conduct an appropriate survey for the corporation that you come to your decision to use intended for online marketing campaign.

So, to increase your business specializing in social networks and search engine ranking and marketing, think first the other SEM options if you want to see if they might work for you. Nevertheless, if you work on SEO, the entire complex was into absolute worthy and wisely for your time.

Content is king. Copywriting is not for your reader, but also to the search engine ranking improvement. This includes using targeted keywords to improve search engine ranking and bring a huge amount of traffic to your site. It also helps the visitors to understand what your site offers, giving an impelling press release will surely make them to choose and trust your site’s services.

Copywriting is very important, thus you need to choose a professional writer to be included in your company. The ideal writer must know how to put together interesting and engaging content because they will stand as the representative of your site. Your site’s reputation will depends on the usage of their words. Single word might get you on top or in the other hand lose your visitors.

You can have a beautifully design website and can capture a visitor’s eye in a second. But are you sure that they will stay longer on your site without a good content?

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This piece made served as an article exclusive for http://www.keyphrasesearchmarketing.com/ - which offers a Search Engine Marketing Strategy by Key Phrase Search Marketing.